Client: Shiseido

Services: Consulting support and negotiation of image rights, design and development of the offline and digital communication campaign

For Shiseido, leading Japanese brand in the cosmetics market, LGS SportLab took care of an integrated communication project, “Shiseido X Sport”, with the aim of transmitting the excellence of the products and the values of the brand thanks to the involvement of brand Ambassadors coherent with business objectives. LGS supported Shiseido in identifying the athletes, also taking care of the individual negotiations for the acquisition of image rights; LGS took then care of all the phases of the campaign divided into offline and online activities on the company’s and athletes’ digital platforms.