Client: Safilo Group

Services: Consulting support in identifying Brand Ambassadors and negotiation of image rights, organization of shooting and management of communication strategies

Safilo Group, leader in high-end eyewear, was looking for a young, sporty and internationally renowned personality who could act as an ambassador / influencer on the main social channels for the Marc Jacobs Eyewear brand, of which he is the licensee.

LGS SportLab supported Safilo in identifying the most suitable profiles in order to meet the brand communication needs, particularly strong in the fashion sector, following all the phases of image rights acquisition. LGS also took care of the realization of shooting and the management of digital communication strategies, PR and press office.

In 2017 were involved the footballer Alvaro Morata and his wife, the influencer Alice Campello; in 2018 James Rodriguez, the 5th most followed footballer on social networks in the world, and in 2019 the brazilian defender Thiago Silva.