Client: Safilo Group

Safilo Group, a leader in high-end eyewear, had the goal of relaunching and reaffirming the values of the Tommy Hilfiger Eyewear brand, of which it is the licensee, with new targets and specific reference markets. LGS SportLab supported Safilo in identifying prominent sports ambassadors in the motorsports world, in line with the communication needs of the brand, following all phases of the acquisition of image rights. LGS also took care of the realization of photo shoots and the management of digital communication strategies, PR and press office aimed at mainly involving Millennials. In 2018, MotoGP riders Daniel Pedrosa and Andrea Iannone were involved as Brand Ambassadors, the latter also protagonist of the 2019 campaign together with Jorge Lorenzo.