Client: Puig - Paco Rabanne
Services: Scouting and consultancy in the choice of Brand Ambassadors to reach agreements on the acquisition and use of the image rights of the selected talents. Creative concept, shooting organization, management of all communication activities related to the project.
Paco Rabanne, a well-known brand of the Spanish group Puig that operates in the fashion and perfume sectors, has decided for the third consecutive year to rely on LGS SportLab for the realization of the strategic project that sees the Invictus fragrance associated with the world of sport. LGS has identified two different profiles capable of achieving the brand’s objectives in the best possible way. The project expresses the concept of “success”, the story of how to live it every day, the path taken to achieve it and the ambitious goals to maintain it. The talents involved are Enea Bastianini, a young MotoGP riding Ducati, former Moto2 World Champion in 2020, and the Italian National team player and AS Roma captain, Lorenzo Pellegrini. LGS SportLab took care of the acquisition of image rights and talent management, subsequently taking care of all the phases of the project: organization of the shooting, drafting of editorial plans, management and coordination of all communication activities, up to management of the competition aimed at rewarding consumers through participation in the Misano GP and an exclusive meet&greet with Enea Bastianini.
