Client: Piquadro

Services: Consulting support in the activation of sponsorships in the sports field and negotiation of image rights, support in the creation of advertising campaigns

Piquadro, an innovative brand of leather goods for work and leisure, had an interest in activating new sponsorships in the world of sport, particularly in the automotive sector.

LGS SportLab supported Piquadro in identifying the sponsorships most suitable for the corporate goals by offering its consultancy support, managing the negotiations for the acquisition of image rights and supporting the company in the implementation of advertising campaigns.

In 2018 the Moto GP rider Andrea Iannone was involved as a brand ambassador.

In 2019 LGS was the only advisor of the operation that led Piquadro to become the official supplier of Aston Martin Red Bull Racing Team: LGS followed every aspect of the construction of the agreement up to the launch of the international advertising campaign on press, digital and in store, which involved the Formula 1 drivers Max Verstappen and Pierre Gasly.