Client: Olio Cuore

Services: Consulting support in identifying Brand Ambassadors and negotiation of image rights, concept and implementation of the digital communication campaign

For Olio Cuore, a brand of excellence in the food industry, LGS SportLab conceived and managed the “Sportivi di Cuore” digital communication project. The activity involved several athletes from the LGS team, and not only, identified consistently with corporate communication values and goals.

Following the evolution of web trends, the project involved the content creation for the fan base of the company’s Facebook and Instagram accounts, aimed at stimulating the engagement of followers as well. Among these, there was also a challenge between the ambassadors through the creation of video-recipes consistents with the Olio Cuore product.