Client: L'Oréal

Services: Concept, organization of on-field engagement activities, digital activations

L’Oréal, leader in the cosmetics and beauty sector, had the goal of promoting and testing the Colorista products to the target audience: LGS SportLab has identified the ideal context in “Random – a random party», an event on tour throughout Italy.

In addition to the mediation of the partnership, LGS took care of the concept, the on-field organization of activities and digital activations realized in 8 stage including: presence of product test stations and a professional crew, experience stage, photo frame , digital adv, involvement of influencers.

The project totaled 40,500 participants, over 7.000 product tests, 15.000 flyers, over 1 million people reached through digital adv.