Client: L'Oréal

Services: Ideation and implementation of the "below the line" project

For L’Oréal, leader in the cosmetics and beauty products sector, LGS SportLab has ideated and implemented a “below the line” project aimed at promoting “Acqua Micellare” products to the target audience. The “Acqua Micellare” products became the protagonists of the weekends in Milan for about one month: 20 branded and customized taxis offered female customers a safe night-time return free of charge with the possibility of testing the products directly on board. The campaign had various outdoor declinations and benefited from a strong impact on social networks by the direct activation of the consumers/customers.