Client: Intimissimi Uomo

Intimissimi Uomo, a well-known Italian brand of men’s underwear, had the goal of creating an innovative digital activity with the involvement of sports Brand Ambassadors. LGS SportLab offered its consultancy support in identifying the profiles most consistent with the values and communication objectives of the brand, dealing with intermediation activities and actively collaborating with many other realities involved. LGS also took care, together with the client, of the creativity and drafting of the editorial plan, supporting the talent step by step in carrying out the project in order to achieve the set objectives. The project, carried out on Instagram, involved 15 athletes including Marco Belinelli (basketball), Sergio Parisse (rugby), Daniel Hackett (basketball), Francesco Di Fulvio (waterpolo), Giovanni Tocci (diving) and Tommaso Allan (rugby).