Client: Dyson

Services: Consulting support, negotiation of image rights, design and implementation of the digital communication campaign

Dyson, leader company in the design and production of household appliances, in particular purifiers, fans, fan heaters, vacuum cleaners and hair dryers, had the goal of enhancing the new Dyson Pure Cool fan purifier, highlighting how improving the air in closed environments has a positive impact on breathing and, consequently, on people’s everyday life. Dyson also aimed to penetrate more into the sport’s world by linking the theme of correct breathing to the improvement of performances. The digital project created by LGS SportLab involved Mike Maric, breathing coach, the athlete Sara Cardin and the former swimming champion Massimiliano Rosolino. They were the protagonists of three ad hoc produced videos, published on their Instagram accounts, with the aim of reaching in effective and innovative way the company communication goals.