Client: Diadora

Services: Consultancy and identification of Diadora 2021 Brand Ambassadors. Focus of the activity on the exploitation of image rights and the fanbases engagement. Drafting of agreements and editorial plans. Talent management and coordination.

For Diadora, a leading shoes and sportswear brand, LGS SportLab guaranteed its support through strategic consultancy for the realization of different digital activities involving sports talents. LGS SportLab joined Diadora in identifying the most coherent profiles, able to capture and express the brand’s spirit at the best and achieve its communication goals, taking care of the intermediation activity and subsequently supporting the talents step by step in the content execution.

All the projects, The Step Manifesto, DiadoraVolo, VoglAMOcorrere, Ieri Oggi Diadora (Capsule collection Usa 94), have been created entirely on the Instagram platform. The involvement of ambassadors able to effectively stimulate their fanbase has been a K-factor for the success of the campaigns. Among those: Simone Nolasco, Vanessa Ferrari, Francesco Di Fulvio, Francesca Piccinini, Filippo Magnini and Francesca Dallapé.