Client: Bonomelli

Bonomelli, a well-known brand of chamomiles, herbal teas and infusions of Montenegro Group, was looking for a brand ambassador to be the protagonist of a new communication campaign aimed at promoting its products and values. LGS SportLab, as advisor of Montenegro Group for activations concerning the sport sector, collaborated with the brand in identifying the profile most in line with the objectives: Marta Bassino immediately emerged as the ideal ambassador to convey the brand image and values. LGS took care of the intermediation activity with the talent, subsequently supporting Bonomelli in the organization and implementation of the planned activities: dedicated shooting, development of the editorial plan, supervision of the talent. The campaign was also declined on the theme, very close to the Group’s corporate policies, of female empowerment, in particular on the occasion of a round table organized at the Bonomelli Atelier based in Milan and in which the athlete also took part.