Client: Sorgenia

Services: Consulting support in identifying testimonial and negotiation of image rights, supporting the implementation of the communication campaign

Sorgenia, one of the main operators in the free electricity and natural gas market, needed to identify a charismatic testimonial coherent with corporate values for its new communication campaign. LGS SportLab supported Sorgenia in choosing the paralympic champion Bebe Vio by offering its consultancy support, managing the negotiation for the acquisition of image rights and supporting the company in the implementation of the campaign. The operation, which will end in 2020, is developed on the main platforms: from TV to radio stations, from digital to press.