Client: Lavoropiù
Services: Focus of the activity on the exploitation of image rights. Definition of agreements, management and coordination of the Talent.
Lavoropiù, an employment agency based in Bologna and present on the national territory with over 90 branches, has chosen to return to the world of motorcycling with an important sponsorship involving the MotoGP champion Enea Bastianini, one of the greatest talents of the new generation of emerging Italian pilots. LGS SportLab has grasped Lavoropiù’s need to position itself in the sport sector, in particular in motorsport, with a valuable investment that was able to combine a broad international scope and a strong bond with the territory: Enea Bastianini, from Rimini, young driver on Ducati, was the ideal profile to coherently express the values of the client, who has always been oriented towards young people and the future. LGS SportLab has been following the genesis and development of the partnership, dealing with the definition of agreements and the management and support of the athlete in the planned activities. The partnership, which includes the visibility of the brand on the rider’s helmet, was officially presented at the company convention for the 25th anniversary of Lavoropiù.
