Client: Aperol
Services: Consultancy and identification of the testimonial. Drafting of agreements, focus of the activity on the exploitation of image rights. Talent management and coordination.
Simone Nolasco, among the main dancer of «Amici di Maria de Filippi» TV production, was the talent chosen by Aperol, a leading Italian alcoholic aperitif and brand of the Campari Group, as testimonial of the 2021 summer campaign “Together we can cheer”. The communication of the project has been developed on dedicated digital platforms, social networks and website. LGS took care of the intermediation image rights acquisition, subsequently supporting its client in the implementation of the activity regarding the management of the talent and supervision of the digital activity for the whole project.
