Client: Amadori

Amadori Group, leading brand for high quality over white meat sector, was looking for a sport brand ambassador for its project “Amatori by Amadori, La Serie”. The goal is promoting correct lifestyle, balanced diet and benefits thanks to a regular physical activity. LGS SportLab has identified the former Olympic swimmer Massimiliano Rosolino as the perfect match to achieve the brand’s communication objectives. The talent played the role of a special coach with the aim of leading the “Amatori” team made up of eight amateur athletes employed by the Group. LGS dealt with the image rights acquisition, supporting the talent in the implementation of his role and activities.