Client: Algida

Services: Concept, organization and realization of Road Show, Ambient and Street ADV

Algida, the most loved brand in the world of ice cream, in order to integrate and maximize the exposure of the “talking products” campaign to celebrate “The Classics” on their 70th anniversary, has entrusted to LGS  the ideation and organization of a road show in Bologna, ambient and street ADV, an articulated project that included outdoor exhibitions and initiatives, consumer engagement on the road and in store communication.

The project, one month long and with 5 million of estimated visual contacts, included various activities : 100 branded taxies, 33 billboards, 6 thousand leaflet distributed, 2.424 gadgets produced, 2 branded shopping centers a 1 kid’s area.