Client: Alce Nero
Services: Consulting support, negotiation of image rights, design and implementation of the digital communication campaign, participation in events with sampling activities
Alce Nero, leader in the production and distribution of organic products, had the goal of broadening its target audience by looking, in particular, at the market linked to the sport’s world. LGS SportLab offered its consultancy support in identifying the sports Brand Ambassadors most consistent with the values and communication objectives of Alce Nero. LGS has also conceived and implemented the digital communication campaign, which was developed on the corporate and ambassadors’ platforms, with the aim of raising awareness and highlighting the quality of the products. In the end, the project saw the participation of Alce Nero in a sporting event dedicated to young people with product sampling activities.