Client: Fileni

For Fileni, a Marche-based company leader in the production of organic meats in Italy, LGS SportLab has created a digital project that is part of the brand’s new social media strategy aimed at broadening communication to reach a wider, younger and more smart audience, thanks to dynamic and quality contents. LGS has identified three sport influencers consistent with the communication objectives: the swimmer Filippo Magnini, the footballer Barbara Bonansea and the volleyball player Miriam Sylla. LGS handled the management of the negotiation of the image rights acquisition and the implementation of the project: from the editorial plan to the management and supervision of the digital activity.