Client: Cupra

Services: Consulting support and negotiation of Brand Ambassador's image rights

Cupra, a Volkswagen Group sport brand based on contemporary design and high performance linked to electrification, was looking for a sporty brand ambassador for its Formentor VZ 1.4 e-HYBRID. LGS SportLab has identified former National team soccer player Claudio Marchisio as the ideal profile to convey the values of the brand. A partnership based on the contemporary interpretation of lifestyle and sportsmanship, a storytelling articulated on social channels, centered on the concept of “Another Way”, typical of the Cupra DNA, perfectly interpreted thanks to the same unconventional spirit of Marchisio. LGS dealt with the management of the negotiation of the image rights acquisition, supporting the talent in the implementation of the planned activities.