LGS SportLab since 2016 supports Shiseido to tell about beauty through sport.
In fact, during the Rio Olympics, LGS has been responsible for the Japanese brand, a leader in the cosmetics market, an integrated communication project aimed at conveying the excellence of the products and the values of the brand, thanks to the involvement of five coherent athletes in as Brand Ambassador: Alex Giorgetti, Francesca Dallapè, Cristina Chirichella, Valerio Aspromonte and Flavia Tartaglini.
The collaboration continued in 2017 with the Shiseido X Sport project, with which the Japanese cosmetic giant has chosen to continue to tell the beauty through the world of sport with 5 Brand Ambassadors, ready to interpret the perfect beauty ritual of the sportsman. A fresh and dynamic project with the aim of communicating the beauty side of Sport and the importance of a beauty routine dedicated to every lifestyle. The 5 Brand Ambassadors, international athletes, spokesperson for the Shiseido 2017 beauty routine, were Emanuele Buzzi, Dorothea Wierer, Leonardo Fioravanti, Marta Menegatti and Odette Giuffrida.
“For the third consecutive year we have chosen to marry this project because we want to spread more and more the concept of telling beauty at 360 degrees. The Beauty world goes very well with sport, beauty resides everywhere even in athletic gestures! “, These are the declarations of Luca Lomazzi Country Manager Shiseido Group Italy, for the 2018 project. Between Beauty & Sport there is a perfect alchemy and Power Partners of the Shiseido Team for 2018 were the champions of the volley Cristina Chirichella and Filippo Lanza, the friends synchronized in sport and in life Francesca Dallapé and Tania Cagnotto and the legends Massimiliano Rosolino and Natalia Titova.
LGS SportLab has supported Shiseido in all the phases in which communication partners are organized: online activities on digital corporate platforms and athletes involved, offline and events. He also supported the company in the selection of athletes and in negotiations for the acquisition of image rights necessary for the development of projects.