For several years, LGS has supported L’Oréal to strengthen its strategic communication assets.
Some of the main operations made were:
– for the Fructis brand of Garnier the choice of Claudio Marchisio,a national football player, as a testimonial of the product “Fructis Antiforfora” in creativity in communication on all media (TV, web and press);
– the “Experience the thrill of Moto Gp with Men Expert” prize competition for the Men Expert brand, where the winners of the competition received Ducati signed prizes and tickets to attend the Misano MotoGP. LGS SportLab took care of the relationships between the partners, developed the creative concept of activation and managed the administrative and legal aspects of the competition.
LGS has also devised initiatives for targeting, organizing ad hoc and creative rewarding competitions by leveraging web- based and social networking mechanisms.