As part of the sponsorship of Land Rover for International Rugby, LGS has created a “Land Rover Cup”, a rugby tournament dedicated to under 12’s for the Italian market. With this project, brand values have been approaching those of the discipline itself, responding to the needs of the company to involve families in test-drive activities and data collection.
There were 15 teams from all over the peninsula, who took part in two stages on the fields of Petrarca Padova and Rugby Capitolina. Both stages of the tournament were representative of the first teams and Olympic champions Carlo Molfetta and Valerio Aspromonte who approached the young rugby players in fencing and taekwondo performances, thus proposing other sports disciplines. At the stage in Rome, Mirco Bergamasco was the special ambassador of the initiative.