Frozen Tour

Cliente: Italpizza    

Italpizza, a company specialized in the production of high quality frozen pizza, has chosen LGS SportLab for the realization of the “Frozen Tour” 2018 project, a three-stage touring event that touched the famous ski resorts of Cervinia, Cortina and Sestriere.

LGS SportLab took care of the project in all its phases, from concept to development: starting with the selection of the individual locations and composition of the calendar, the selection of the dedicated staff, the production of the equipment, and the supervision of the product testing activity at the ski facilities involved and consumer profiling.

The Frozen Tour has responded to the primary objective of making known the all-Italian quality, variety and taste of the Italpizza 26X38 product in a new context, designed to reach a wide consumer target in the winter.