Since June 2017, the new digital campaign by Olio Cuore is on line, thus giving continuity to the sport-related communication projects made by the company in recent years.
This time is the turn of the water polo and Valentino Gallo, Francesco Di Fulvio, Niccolò Gitto and Alessandro Velotto who, in July, participated in the World Cup in Budapest with the Italian Team, Olympic bronze medal in charge.
The themes of conviviality and the group are central and consistent with the messages of a brand that believes in a healthy and proper nutrition, in a lifestyle of wellbeing that athletes they are absolutely credible.
The project has foreseen a web series that sees the 4 athletes involved in mini sketches, telling the importance of nutrition for sporting activity and not only.
The content is visible on the Facebook page of Olio Cuore and on the sample pages with the goal of involving the fan base of the brand and expanding it.
LGS SportLab has been involved in all phases of project implementation: from athletes’ identification to proposition and development of the creative idea, from supervising the production of web-series and photographic shooting to the definition of the digital communication campaign.