Winter Tour

Cliente: Bonomelli    

Bonomelli, a leading company in the production of chamomiles, herbal teas and infusions, has chosen LGS SportLab for the realization of the “Winter Tour” project, a traveling event that has touched the main Italian ski resorts during the 2017-2018 season.

LGS SportLab took care of the project in all its phases, from concept to development: starting from the analysis of the individual locations and composition of the calendar, the selection of dedicated staff, the identification and implementation of activities and materials for engagement , to the definition of partnerships in the territory with accommodation facilities, ski resorts and ski schools, in order to optimize field activities.

Among the primary objectives of the project there was, in fact, the involvement of the public in the various stages of the tour thanks to numerous outdoor and indoor initiatives: sampling activities, product tastings, original engagement operations.

Bonomelli Winter Tour has covered 15,000 km and distributed 17,000 product tests, 35,000 samples and 190,000 filters in 40 accommodation facilities.

LGS has also been involved in the involvement, as an ambassador and with the aim of enriching the project from the communicative point of view, of two ski champions, Sofia Goggia and Emanuele Buzzi.