Marc Jacobs Eyewear

Safilo Group

Cliente: Marc Jacobs Eyewear    

With the aim of finding a young, sporty and internationally renowned character who could carry out activities of ambassador / influencer on the main social channels for the leading company in the fashion industry, Marc Jacobs, LGS SportLab has identified for 2017 the player Alvaro Morata and his wife Alice Campello and for 2018 James Rodriguez – the 5th most followed player on social networks in the world. Perfect identikit for the needs of the brand. In this project LGS SportLab supported Safilo Group, licensee of Marc Jacobs Eyewear, in the identification of sports profiles in line with the communication needs of the brand, followed all stages of acquisition of image rights for the planned activities, followed by the realization of photo shoots and managed the digital communication strategies, PR and press office.