An important new project for LGS SportLab, the leading agency in sports marketing & communication, as an exclusive advisor to Safilo Group in defining their global partnership with David Beckham.
A ten-year global licensing agreement for the first David Beckham eyewear collection, which will be launched in January 2020, alongside a preview for his 55+ million followers on Facebook and Instagram.
A key role has been played by LGS SportLab in supporting Safilo Group, from the initial idea generation to the final execution.
“We are very satisfied with our collaboration with LGS SportLab – commented Angelo Trocchia CEO of Safilo Group – we would like to thank the whole work team for contributing to the implementation of the partnership with David Beckham”.
“Actively contributing to the achievement of this goal for Safilo Group has been an exciting experience for all of us – said Lorenza Guerra Seràgnoli, President of LGS SportLab – Our collaboration with Safilo over the years has produced excellent results and has allowed us to understand their strategic needs and match these with the best opportunities on the market. The partnership between Safilo Group and David Beckham represents a great and stimulating project to all the stakeholders involved”. LGS Sportlab will also be responsible for supervising the execution of the communication activities and the production of online and offline promotional materials during this ten-year agreement period.
LGS SportLab is a sports marketing agency focused on athlete’s management, sports marketing and communication. It advises companies via consulting services to develop marketing and communication plans.
LGS is a point of reference in scouting testimonials, ambassadors and influencers within the sports industry.
LGS SportLab is based in Bologna, Rome and Milan and cooperates actively with leading international brands and stakeholders in the market.